María Alejandra Vitale is a professor at the University of Buenos Aires (UBA), and a research professor at the UBA’s Institute of Linguistics. She is the former president of the Latin American Association of Rhetoric and the Argentine Association of Rhetoric, and director of the online journal Rétor. She specializes in the analysis of Argentine political discourse and in the rhetoric that legitimized military coups in South America, subjects on which she has lectured at various universities in Argentina, Brazil, Mexico and Peru as well as in China, Portugal and the United States. She edited Rhetoric in South America, and her latest book ¿Cómo pudo suceder? Prensa escrita y golpismo en la Argentina 1930-1976 (How could this happen? Press and coups in Argentina 1930-1976) was published in 2015 by the UBA’s publisher, EUDEBA.